Many Americans still rely on old-fashioned supplements,
even as better, targeted options gain ground.
Multivitamins have been popular since WWII, when they were rolled out to fight malnutrition. Today, roughly 1 in 3
Americans still take them. And while these all-in-one pills can help fill nutrition gaps, too many people misunderstand
them, assuming they’ll address specific health concerns they were never intended to fix.
In a recent poll of 1,000 U.S. adults over 35, more than half reported using a multivitamin to address a specific health issue:
to maintain a
to support a
good night’s sleep
to maintain a
healthy stress level
This misconception means millions of Americans are taking a supplement that, by itself, is unlikely to address their
health needs—even when better options are available.
Recent innovations in tech and nutrition science have given rise to a new, powerful solution:
personalized nutrition. Persona is a leader in this field. Here’s how it works:
Persona’s 5-minute questionnaire looks at everything that makes you unique—your age,
physiology, health goals, even your medications—to create a detailed wellness profile.
In just seconds, Persona’s doctor-designed algorithm builds a daily
supplement plan tailored to your needs.
With a monthly subscription, you get high-quality daily supplement
packs delivered to your door—and access to one-on-one coaching from
Personalized vitamin packs let you address specific health needs in a way multivitamins alone never could.
Courtney Jackson, MPH, CN, Persona’s Director of Nutrition Research, offers some examples:
Fermented ginseng or adaptogenic cordyceps can be added to a daily pack to support your body’s energy.
L-Theanine, hops extract, and melatonin support your body’s natural rhythms to help you fall asleep and stay asleep.
Supplements like quercetin, garlic, or even additional vitamin D can help support your natural defenses.
Natural, calming nutrients like ashwagandha, DHA, or CBD can be helpful when you’re trying to manage stress.