Multivitamins have been popular since WWII, when they were rolled out to fight malnutrition. Today, roughly 1 in 3
Americans still take them. And while these all-in-one pills can help fill nutrition gaps, too many people misunderstand
them, assuming they’ll address specific health concerns they were never intended to fix.
Multi as cure-all: a widespread misconception
In a recent poll of 1,000 U.S. adults over 35, more than half reported using a multivitamin to address a specific health issue:
to support
their immunity
to have
more energy
to maintain a
healthy weight
to support a
good night’s sleep
to maintain a
healthy stress level
to maintain
hormone balance
This misconception means millions of Americans are taking a supplement that, by itself, is unlikely to address their
health needs—even when better options are available.
Energy
Sleep
Immunity
Stress
